Marketing

Digital marketing, web design and content for the legal market

Bar Marketing concentrates its skills on helping members of The Bar to compete in an ever changing and increasingly competitive market. Services from their fully qualified marketing team include the formulation and execution of strategies, planning and multi-channel campaigns to suit relevant chambers practice areas and growth plans. They can help with new business generation, client retention, directory submissions, press, PR and events, GDPR documentation and compliance, marketing data management, graphic design, webinars, social media and the web. Bar Marketing staff work with sets of all sizes and specialisms, in the UK and overseas, as well as an increasing number of individual barristers who wish to increase their profiles and instructions.

Catherine Bailey has written a number of articles for the Internet Newsletter for Lawyers over the years and with Jennet Ingram has recently authored the 2nd edition of the leading marketing guide for lawyers A Practical Guide to Marketing for Lawyers that covers everything a law firm or barrister chambers would need to succeed in marketing.

Contact Catherine Bailey or call 0771 434 5072.

Berners Marketing, set up in 2004 by Sue Bramall, helps law firms to ensure that they have a top quality presence online and that their digital marketing is working effectively. They have project managed the development of numerous websites from drafting a brief, inviting and comparing proposals and working with agencies to deliver the new website. This involves ensuring designs adhere to brand guidelines, ensuring that all content is ready for the new website to launch and managing an ongoing plan for content. Berners Marketing is unique in employing qualified solicitors who manage a team of lawyers and barristers who provide the content for a wide range of up to date legal articles. This helps firms to ensure that they always have high quality material for their website, newsletters and social media.

Contact Sue Bramall or call 01785 859 995.
Recent articles by Sue Bramall in the Internet Newsletter for Lawyers:
How not to commission a website
Outsourcing your marketing activities

Cal Partners provide Chartered marketing and business development solutions for professional services firms including solicitors, barristers, patent and trade mark attorneys, notaries, mediators and arbitrators. The services they offer include strategic marketing and business development planning; digital marketing (web development, SEO, PPC, CRO, remarketing, mobile, social media, content and email marketing); market research; project management; CSR; tenders and bids; outsourcing and recruitment. Cal Partners is based in the North East and is managed by Chris Lucarelli, former law firm partner and solicitor, qualified project manager and CIM Chartered Marketer.

Contact Chris Lucarelli or call 07557 227 429.

Client Communications helps lawyers and law firms keep in touch with their existing clients, build loyalty and win new business from them. We do this through our eNewsletters for law firms. We work with clients to help them build their subscriber list, sort, clean and manage their email data, design their email template, provide content and publish. We also provide a summary report on the performance of each eNewsletter.

Additional services include the provision of GDPR compliance documentation, direct marketing services, assistance with data management and a number of ancillary online marketing services.

Contact Brian O’Neill or call 07855 838395.

Client.ID is a new joint venture by Moore Legal Technology Limited and Candidate ID. It is a Demand Generation Platform that provides automated online marketing and demand generation specifically for law firms. The software allows a firm to create and monitor a pool of engaged prospects that can be nurtured until they are suitably interested in the service being offered. In other words – a firm can build relationships with potential clients, and clearly identify when these prospects are ready to “buy”.

Conscious Solutions provide websites, marketing & intranets specifically for law firms and strongly believe that it’s not just about having a good looking website, it’s about what you do with it once you’ve got it. Conscious can help re-design a firm’s website and build the brand by paying particular attention to SEO, PPC, email marketing, newsletters, legal content, visitor intelligence, infinity call tracking, social media and SuiteCRM. For over a decade they have been working with law firms of all sizes helping them design, build, run and maximise the return of investment on their websites. They love the reaction they get from a law firm when they see the design of their new website for the first time or when a successful marketing campaign demonstrates a real return on investment. Using their lead generation strategy, they can look at a firm’s business, identify the key areas of work and then design a strategy accordingly. They can also provide a comprehensive website health check report testing 100 pages of the website and identifying improvements. They also provide a range of (free) tips booklets to download.

Contact David Gilroy or call 0117 325 0202.

Digital Marketing Consultants Ltd
We are specialists in delivering high return on investment from Search Engine Optimisation, Content Marketing, Conversion Rate Optimisation and Social Media Marketing. Our Head of Digital has over 20 years of hands-on Search Engine Optimisation experience, and all of our search engine optimisers follow best practice guidelines. Our client list includes Pannone, Slater and Gordon, Co-op Legal Services, Crowne Plaza, Baker Tilly and HSBC.

Fifteen (previously FifteenDesign) is a bespoke branding and web design company, who work with clients in the legal sector across the UK. They can provide bespoke solutions on everything from responsive websites to search engine marketing campaigns.

Contact Rob Mackin or call 0115 932 5151.

Great Legal Marketing is a company run by Boyd Butler who specialises in finding, getting, keeping and growing the client base of law firms. He does this primarily through practical email newsletters, email marketing, referral marketing and website marketing strategies. He also consults with firms on wider issues to get Partner buy-in to marketing so it can be successfully and profitably implemented.

Contact Boyd Butler or call 0795 1284875.

Hallam Internet Ltd is a leading provider of Internet marketing consultancy services to the legal profession, with a proven track record of working with firms to acquire more clients. As a Google Certified Partner, Hallam has specialist expertise in delivering search engine optimisation, pay per click advertising, social media, and email marketing campaigns. Hallam also provides CPD courses in the use of LinkedIn and other Internet marketing technologies.

Contact Susan Hallam or call 0800 622 6100.

See recent articles by Susan Hallam in the Internet Newsletter for Lawyers:
Changes to the way that Adwords operates
Google’s mobile-friendly updates

I-COM is a Manchester-based digital marketing firm specialising in delivering integrated marketing campaigns including everything from website design and development to SEO, PPC, PR, Content Marketing, Email Marketing, Social Media and more. A certified Google Partner, I-COM has worked with law clients including JMW, Lupton Fawcett, Percy Hughes & Roberts and Ramsdens Solicitors.
Contact Mindy Gofton or call 0161 402 3170.

Recent articles by Mindy Gofton in the Internet Newsletter for Lawyers:
Chatbots for Customer Service
Do you need SEO or digital marketing?

Kim Tasso (“RedStarKim”) is an independent consultant with over 20 years’ management, marketing, business development, sales and relationship management experience, much of it with lawyers. She is qualified in psychology, marketing, management and coaching. She started her consultancy in January 1994 and has worked for over 300 legal, property and accountancy clients advising on and providing training in the strategic and operational aspects of marketing, selling and client development. She also writes for The Lawyer magazine. There are many useful articles on the website about marketing for lawyers (solicitors and barristers).

Kim has done work for many other law firms relating to overall marketing strategy rather than specifically their web sites/social selling. There are several lively and informative blogs on her site.

Contact Kim Tasso or call 07831 687882.

Legal Marketing Works provides outsourced marketing services to law firms. Their services are not limited to online marketing but include database/direct marketing, niche marketing and SME membership schemes as well as email marketing, social media and content. They provide a holistic view of marketing activities dependent on the firm’s work types, goals and budget. They have no minimum spend. If the firm has just £200 a month to invest in marketing there will still be ideas to discuss and implement.

Contact: Paul Coombes or call 01253 969166.

Legallybetter is a client feedback and case studies service for law firms and other legal services providers that helps firms to generate revenue growth through client engagement. Firms can join the service for free by adding their details to the site. Once added, they will have a dedicated link to an online feedback form that they can email to clients, add to their website and social media to generate feedback. For a small fee, printed postage-paid feedback forms are available. To achieve the best results, they recommend telephone calls with clients: response rates are high – their telephone feedback service guarantees an 80%plus response rate and questions can be explained and discussed in detail. Client case studies can show clients and potential clients how others are using the firm’s services to their benefit. Working closely with the firm, their experienced writers will prepare case studies that can be used for marketing and SEO.
Regular clients include law firms Anthony Gold, Peter Lynn & Partners, Personal Injury Practice and employment advisers Avensure.

Contact: Jon Hepburn or call 01606 800201.

Maltin PR is a public relations agency and communications agency specialising in raising the profile of professional services companies, including law firms. Their range of services include traditional and digital PR and public affairs, as well as social media, branding and website design, events and media training. Their services also include competitor analysis, search engine optimisation and campaign strategy. They work across the full range of social media platforms, online communities and forums as well as utilising traditional media including national, regional and trade press, as well as broadcast media. A wide variety of clients, including law firms, can be seen on the home page as above.
Call 02072872575 for more information.

Marketing Lawyers is a marketing and management support agency for Law firms and Barristers’ Chambers. They cover SEO, PPC, blogs and support software, and also mentoring and outsourced activities across the full marketing mix. Their aim is ‘To help law firms and lawyers achieve their goals, whether that is an increase in work, increased profit, improved branding, better return on investment, improved recruitment, better website, increased efficiencies, quicker systems, increased staff retention or expansion’.

Moore Legal Technology, now part of Peleton Communications Group, is a niche law firm consultancy specialising in helping its clients use the internet more effectively to increase their revenue. Founded by former lawyer Stephen Moore in 2003, most of its team members have a legal sector background – qualified lawyers, legal marketers and law graduates. They blend legal and technical expertise to help generate significant volumes of profitable new enquiries for their network of law firm clients. They have experience in brand development, the development of content rich conversion focused websites, SEO, PPC, email marketing, PR, lead nurturing, call handling support, and sales training. These success drivers are utilised within the confines of an overarching growth strategy designed to achieve pre-determined goals of the law firm concerned.

Contact Chris Davidson or call 0845 620 5664.

Associated company Curated Media concentrates on how content and the sort of business you are looking for are related. People are often seduced into thinking that any publicity is good publicity – it probably isn’t.

Recent articles by Gavin Ward for the Internet Newsletter for Lawyers:
8 analytics tips for success online
10 tips for effective content distribution

MORE!consulting helps professionals write uncommonly effective marketing content. People visiting your website usually start in “researcher” mode. Your challenge warm them to ‘explorer’ mode and then nudge them into “action” mode – to make contact with your office. For managing partners who want to re-write their website but can’t get started, we offer:

  • Coaching on how to connect with this new approach. Explanation and encouragement can guide developments. Discussion by phone and email (no meetings!) speed up the process and reduce the cost.
  • Researching your best features, recommending amendments and additions, and preparing the first draft. We can then work with your current technical people to implement changes.
  • Team discussion. Your best marketing always feel mildly awkward and people need to adjust their view of its job to capitalise on it most effectively.

Content assessments, trouble-shooting and SEO overviews also available on request. Short Thoughts blog published regularly.

Contact dave@more.consulting or call 01983 614795.

PilotBean, founded in 2004, specialises in providing web solutions for law firms and barristers chambers. They have the knowledge and skills to complement the most demanding online strategies including the creation and development of specialised websites, event management systems, email marketing, e-commerce, document automation and intranet systems.

Contact info@pilotbean.com or call 0207 377 9777.

realityhouse  is a bath-based studio that creates brand identities, website, videos, print work and commercial campaigns for legal and professional services clients. Their integrated marketing service provides comprehensive support to in-house marketing teams driving campaigns and projects to deliver a real return on investment. Their legal clients include Memery Crystal, Taylor Vinters and Winckworth Sherwood alongside others including Bishop Fleming, DX, Herman Miller and Haines Watts.

Contact Mike Fieldhouse or Anthony Mullinder or call 01225 580016.

Rokman Laing are a strategic marketing consultancy, helping professional service firms to engage more effectively with their clients. With nearly 20 years experience they provide strategic marketing solutions to help position the firm in the market it wants to be strong. In particular, they provide professional services marketing consultancy, digital marketing, bid & tender management and client research.

Contact Graham Laing or Gill Rokman or call 07715 413706.

Samson Consulting is run by Nick Jervis, who was a solicitor for 14 years before establishing Samson Consulting in 2003. Nick works with the decision makers in law firms turning over from £100,000 to £5,000,000 with the aim of doubling or trebling their turnover. He does this by putting in place automated marketing strategies that generate a steady and consistent flow of new client instructions. He offers any solicitor the chance to speak with him BEFORE investing in their next marketing activity or beginning the process of selling their law firm so that they can ensure their time and money are spent in the right places and will provide the maximum return on investment. You can read more on how to do this by downloading his free book entitled “The 6 Fastest Ways For Solicitors To Win New Clients” from the site.

Contact Nick Jervis or call 01275 855525.

Tela are a digital agency who have extensive experience developing websites and online marketing strategies for organisations in the legal services sector. Their aim with each project is to define the best ways that digital technology can interact with a target audience to generate measurable results. Services include online marketing strategy, design and UX including brand, interface design, websites / micro-sites and web app’s, promotional material, technical services including content management system development (CMS), responsive web development, email template build and integrations, e-commerce, recruitment focused products including job boards, and ongoing online promotion including strategy, email broadcast/tracking/reporting, social media, adwords, affiliate implementation, SEO, site traffic analysis and conversion optimisation. Clients include top 100 and top 200 UK law firms and some of the largest barristers’ chambers as well as global legal services suppliers.

Contact Tim Sheed or call 01799 524 464.

Vuture is a cloud based marketing technology which can be accessed online from anywhere in the world. It enables a user to create and manage their marketing communication programs whether digital (including web based extranets, intranets, microsites, email, social media), print (such as: brochures, print advertising, pdf production), surveys (extensive data capture with CRM full integration) and a marketing asset manager (e.g. management of photographic and other marketing assets). The patent pending technology is wholly owned and provides users with the ability to create and manage their local or global communication programs, create brand consistency through workflow sign off, speedy deployment and campaign production through ease of use. The technology integrates with a client’s CRM system providing more focused, integrated and targeted campaigns with marketing intelligence to help identify opportunities for campaign improvement and testing of specific initiatives. The technology makes sophisticated high quality, highly targeted one to one rather than one to many marketing easy, achievable and cost effective.

Contact info@vuture.com or call 020 7928 6411.

Web Pro IT (incorporating Legal & Financial) offers a wide range of professionally developed websites for solicitors. There are 21 designs to choose from, all fully loaded and interactive. Each design provides for over 30 pages of information about the firm, featuring several practice areas included as standard and all designs can be modified to obtain the effects required. An integrated content management system enables the user to edit, add or remove practice areas to meet the firm’s needs. The firm can also select static header images or a flash header to further personalise the chosen design. There is an option for a very substantial financial services section too. The secure client login area offers the firm’s clients privacy and security when they log in to their secure personal area to enter initial meeting information, complete and update information requests, download documents and exchange correspondence. Additional features include interactive tools, on-line enquiry forms, instant conveyancing quotations, daily new headlines feed, jargon buster, legal dictionary, latest world news, a location map, clock and calendar.

Contact Web Pro IT, theteam@webprosupport.co.uk or call 01202 587787.

Websites for Law Firms is run by Simon Goodlad, a specialist in creating effective websites for Solicitors, Notaries and Law Firms. He offers the whole package of website design, search engine optimisation and content writing. His main focus is on delivering new enquiries to law firms by achieving high rankings in Google and other search engines. Simon was previously a Marketing Manager for general practice law firms and has created many websites for legal professionals.

Contact Simon Goodlad or call 0788 5252709.

Words4Business, run by well known practice marketing consultant Joe Reevy, has been the leading supplier of “firm to client” content, newsletters, etc. for law firms since 1999, creating more than 1,500 B2C content items for law firms annually. Using retained court reporters and a superb editing team, their content is always fresh, accurate and designed to gain business. They are a preferred supplier of LawNet firms.

Words4Business also supply LegalRSS, a high quality legal news and content management and BD automation system for law firms. LegalRSS can be implemented in minutes and integrates directly into a firm’s existing website(s). The system includes automated social networking, multiple site management, content sharing, instant enewsletter creation and other features; it is flexible and easy to use.

Contact Joe Reevy on 01392 423607 for more details or for an 8 week free trial.

Recent article by Joe Reevy in the Internet Newsletter for Lawyers:
Crosselerator™ – solving the cross-referral problem

Zehuti Ltd provides web solutions, from content-managed websites to mobile, stand-alone and web applications, with social media integration, CPD systems, search tools, and a variety of bespoke database and information solutions.

Contact Simon Forrester or call him on 01179 441111.

Content for legal websites

Good content can often be used across different media. These companies can help you create that content.

Berners Marketing provides exclusive legal content for law firms. With an editorial team of 15 specialist solicitors and barristers, they provide a regular supply of topical marketing materials for use in websites, newsletters, e-newsletters and social media. All articles are edited to be internet-ready and SEO optimised, allowing a firm’s website to be found easily. They offer a range of ‘postcode exclusive’ legal content for business clients and private clients. For niche law firms they also provide a bespoke ghost-writing and copy editing service on subjects as diverse as share schemes, intellectual property and immigration for entrepreneurs.

Big Star Copywriting have worked for many legal firms from all corners of the industry including 1st Claims, James Burfield Law, Riverview Law, BCL Legal, MASS Training and others. They provide high quality content – blogs, articles, web pages etc – at affordable rates. They carry out extensive research before completing each project to ensure the accuracy of the information they provide and are active to provide the right “tone of voice” for the particular target audience.

Conscious Solutions – run by David Gilroy, provides up to 150 pages of professionally written content for firms websites. Also available for firms with commercial clients are “Directors’ Briefings”, a series of 70 four-page briefings that cover key issues of concern to small and medium-sized enterprises (SMEs). Also available are “Start-up Briefings” which is a series of 20 four-page briefings that cover the core business issues of interest to start-up firms.

Employment Law Services Ltd owned by leading employment law barrister Daniel Barnett supplies and distributes own-branded employment law bulletins for solicitors’ firms to help them generate work and attract new clients. The bulletins are individually branded for the solicitors’ firm and the content can be changed or added to before any bulletin is sent out. All the nitty gritty work in maintaining the email lists is handled by Daniel’s team. They will give you a free six-month trial (subject to conditions) if you contact them and say you read about the bulletin service here.

Moore Legal Technology, based in Glasgow, is an information technology and communication consultancy set up by Stephen Moore, with services designed for law firms of all shapes and sizes. In particular, they offer a content provision service, designed to provide up to date content for a firm’s website, bulletins and newsletters.

Morgan Legal Content is led by solicitor Andrew Morgan. It works closely with individual law firms across the UK and Ireland to provide customised online and offline content. In addition to practical guidance on expanding website content, services include blog writing, website reviews/health checks, content strategy advice, thought leadership commentary and production of client guides and handbooks.

Words4Business has supplied “firm to client” communications for law firms across the UK since 2000 using their team of retained court reporters and experienced editors. They are also suppliers of the Legal RSS high quality legal newsfeed and business development automation for law firms, saving firms time and costs from day 1. Their products enable a firm to provide up to date content and a powerful marketing system without needing to provide a new website. The Legal RSS system includes automated management of social networking, multiple sites, instant enewsletter creation and multi-level user control.