Selling and Marketing Legal Services on the Web 2002 |
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This course Qualifies for 5 CPD hours from the Law Society of England & Wales
An overview of what firms are doing and then a look in more detail at one method - the mailmerge method of selling documents where the client fills in a form online and then the firm "mailmerges" this information with its own skeleton documents and returns the completed document to the client. A look at the web design services available and what you need from your web design company. A look at the risk of doing business online and at disclaimers.
Several methods of generating documents online using document generation software, where the document is generated by the purchaser, either on line or off line. Several different methods of this exist, including Word documents and rich text format (rtf), Hotdocs generated documents, Rapidocs and pdf.
How firms have made the most of their own special areas of work and have designed their site specifically to appeal to the corresponding interest groups. Groups identified - and targeted - in this way include women's interests, debt collection, online business, landlord and tenant, the online games industry, minority language groups, accidents, and divorce.
Apart from generating documents, there are several other models of selling legal services: managing legal tenders, giving fixed price advice; providing "packages" of information, using an extranet and setting up a deal room. I also look at what some of the really large firms are doing.
I look here at firms not trying to sell anything directly from the site, but hoping to attract "normal" clients as a result of their content and we look at several firms with specific marketing strategies for their sites. We look at the major free directories which a firm should get into and Marketing Sites i.e. websites (not firms sites) which are specifically aimed at the general public with a legal problem and who attempt to "gather" potential clients and then pass them on to solicitors on their "panel". I suggest how to decide which ones are worthwhile.
I am happy to accept orders by email - just give me your name, firm, postal address and phone number and I will send you the printed part of the material with an invoice. (You use the printed material together with a special passworded area of my web site to do the Studies).
Note that this course is not designed for barristers, since the material only covers solicitors' firms.
email delia@venables.co.uk