Internet Newsletter for Lawyers |
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Most small to medium sized law firms seem to outsource the website “design and build” work,
and many sites now boast an easy to use back-end management system. However, the same
enthusiasm for outsourcing does not seem to be present for updating the data.
My firm hlw, at
www.hlwlaw.co.uk, is a mid-sized commercial law firm based in Sheffield and Leeds,
providing regional organisations with a comprehensive service covering all relevant aspects of
commercial legal matters.
We do not have an internal dedicated marketing team. The lawyers help with marketing and the
IT team help with updating, but we recognise that out of date news on a website does not reflect
well on a busy practice. A specialist marketing department would be overkill, but the number
of experienced copywriters able to produce regular newsletter- type stories for print and web
publication seem to be shrinking. EMIS have recently decided to pull out of this market place,
leaving the list of providers on Delia’s website
(www.venables.co.uk/servcontent.htm)
surprisingly short.
We encourage our lawyers to become more actively involved with their pages on our website,
but how do other readers make sure their website content is well written, accessible, timely and
relevant?
Keith Arrowsmith, keitha@hlwlaw.co.uk.
Back to Contents.
Finding Good Website Content - a call for ideas
We all know that websites become stale quickly. The occasional redesign will give a fresh feel,
add new facilities, or improve accessibility, but this kind of root and branch work is costly and
tends to take place at irregular intervals. Between these upgrades, how do you keep the day
to day content up to date?
from Keith Arrowsmith