Internet Newsletter for Lawyers
March/April 2002, by Delia Venables

Short items

Online Marketing Strategies

Lawpack, the innovative software developer and publisher, has brought out an excellent new book called "Online Marketing Strategies". It is written by Gerald Newman, until recently Deputy Director of Communications at the Law Society (he set up the Law Society's Directory Solicitors Online). The book covers all aspects of marketing for websites; send a cheque for £10.99 to Lawpack at 76-89 Alscot Road, London SE1 3AW.

Selling and Marketing Legal Services on the Web 2002

I myself have produced a new course called Selling and Marketing Legal Services on the Web 2002. This provides five online studies - essentially guided tours - on what firms are actually doing in 2002. The course qualifies for 5 CPD hours from the Law Society of England & Wales (not from the Bar Council since the material relates to solicitors). Cost is £40 plus VAT for the single user licence and £100 plus VAT for the multiple user licence.

Westlaw IE

Westlaw IE, in association with Irish publisher Round Hall, have launched an online current awareness product for Ireland. The service reports every morning on case outcomes, newspaper law reports, Government releases, official publication releases, proposed legislative changes, and relevant news and business information. There is a 3 week free trial available on the site. A full Westlaw service for Ireland will apparently be available before too long.

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